SEO Case Studies

🔥 10 Powerful SEO Case Studies by The Roman SEO — Real Results, Real Growth

Explore 10 proven SEO case studies from The Roman SEO — featuring results in vape, fitness, Shopify, local SEO, camera shops & more. Massive growth, real clients.

Why SEO Case Studies Matter

At The Roman SEO, we don’t just talk about SEO—we deliver real, measurable results. These 10 case studies highlight our diverse expertise in on-page SEO, technical SEO, local SEO, link building, programmatic SEO, and more. Whether you’re an eCommerce brand or a local business, this post proves that the right SEO strategy can skyrocket your traffic, sales, and rankings.

📦 1. UK Vape Brand: +314% Organic Traffic in 6 Months

Client Type: Shopify Vape eCommerce
Goals: Rank for “buy vape juice UK” & increase GMB visibility
Tactics: NLP content, schema, 25 backlinks, GMB optimization
Results:

  • 8.7K/month traffic (from 2.1K)

  • 3.4x increase in conversions

  • GMB views up 5.2x

🧘 2. Fitness Brand: 540% Surge in Organic Visibility

Client Type: UK Gym Apparel Store
Goals: Rank for “gym wear UK,” increase category page conversions
Tactics: On-page with NLP clusters, high-DA backlinks, influencer guest posts
Results:

  • Ranked #1 for “men’s gym wear UK”

  • +540% organic traffic

  • Bounce rate dropped by 32%

🛒 3. Shopify Store: 5x Sales via Programmatic SEO

Client Type: Global dropshipping store
Goals: Scale traffic using AI content without duplicate penalties
Tactics: 150 programmatic landing pages, internal linking, canonical tags, AI rewriting with human tone
Results:

  • From 0 to 28K monthly organic visits

  • 5x revenue growth in 4 months

  • Indexed 92% of programmatic pages successfully

📍 4. Local Restaurant: 400% Increase in Map Pack Calls

Client Type: Italian restaurant in London
Goals: Dominate Map Pack + grow GMB reviews and local searches
Tactics: GMB optimization, local citations, menu schema, Google Posts
Results:

  • 400% more GMB call clicks

  • Map Pack top 3 for “Italian food near me”

  • +89 local citations built in 30 days

📸 5. Camera Store: Technical SEO Wins + UX Boost

Client Type: B2C camera brand with poor indexing
Goals: Improve crawl rate, speed, product SEO
Tactics: Structured data, lazy loading, internal link silo, FAQ schema
Results:

  • Crawl efficiency improved by 4x

  • Site speed improved from 7.3s to 1.9s

  • Indexed 100+ hidden camera models

🛏 6. Homeware Shopify Brand: Local SEO Domination

Client Type: Furniture brand selling across UK cities
Goals: Rank locally in Sheffield, Birmingham, Manchester
Tactics: Geo-specific landing pages, schema, GBP optimization
Results:

  • 3 city pages ranked in top 5

  • 2.6x more local inquiries

  • 3.1x map direction requests

🏋️ 7. Personal Trainer Website: 1,100% GMB Impressions Growth

Client Type: PT studio in Sheffield
Goals: Dominate local searches, increase bookings
Tactics: GMB optimization, review automation, location-based keyword mapping
Results:

  • +1,100% impressions in GMB

  • Bookings doubled in 60 days

  • 25+ local fitness directories added

💻 8. SaaS B2B Brand: +600% Traffic from Informational SEO

Client Type: B2B SaaS startup in Dubai
Goals: Top-of-funnel awareness through blog SEO
Tactics: Semantic keyword clustering, blog content calendar, thought leadership PR
Results:

  • 600% traffic increase in 5 months

  • 65+ keywords in top 10

  • 4 backlinks from SaaS niche media

🪴 9. Dubai Landscaping Company: Local + Lead SEO Success

Client Type: Dubai-based landscaping company
Goals: Rank for “garden design Dubai,” increase call leads
Tactics: Local SEO, GMB content, Arabic/English bilingual landing pages
Results:

  • 3x more GMB calls per week

  • #1 for “landscaping Dubai” in 90 days

  • 2x pageviews from local directory listings

🛍 10. Retail Clothing Brand: Core Web Vitals + Content Refresh

Client Type: UK fashion boutique
Goals: Fix poor LCP, rank for brand collections
Tactics: CWV optimization, product copy rewrite, collection page SEO
Results:

  • Passed all CWV metrics

  • Organic traffic up 276%

  • Dwell time improved from 19s to 1m+

📊 What We Learned from These Case Studies

  • NLP-Driven Content consistently outranks traditional content

  • Local SEO + GMB wins quick results for service-based businesses

  • Link Building remains critical for competitive verticals

  • Technical SEO is the foundation for indexing and UX

  • Industry-Specific SEO (like vape, fitness, SaaS) requires tailored tactics

🔧 Our Tools & Stack

We use:

  • Surfer SEO

  • Semrush

  • Screaming Frog

  • Ahrefs

  • GSC / GA4

  • ChatGPT + Human Editors

  • WordPress / Shopify / Wix

🎯 Need Results Like These?

If you’re looking to grow your business through organic SEO, whether you run a Shopify store, a SaaS brand, or a local service — we’ve got the blueprint.

👉 Request a Free SEO Audit
👉 Explore Our Services
👉 Check Our Packages

📬 Let’s Talk Strategy

Not sure what type of SEO you need? We’ll help you figure it out. Book a call with Zahir from The Roman SEO — and let’s build your growth engine.

How We Helped a UK Vape Brand Increase Organic Traffic by 314% in Just 6 Months

🧠 Client Overview

Our client was a fast-growing UK-based vape brand selling directly to customers via a Shopify store. Despite high-quality products and design, they were struggling to get organic visibility due to Google’s YMYL restrictions and poor on-site optimization.

🎯 Objectives

  • Rank for high-intent commercial keywords like “buy vape juice UK” and “cheap vape kits”

  • Improve visibility in Google’s Map Pack through local SEO

  • Drive more organic traffic to product and collection pages

  • Build brand trust through authoritative backlinks

🧪 Our SEO Strategy

✅ On-Page SEO

  • Rewrote product and collection page content using NLP optimization

  • Clustered keywords semantically across pages

  • Added schema markup (Product, Breadcrumb, and Review)

  • Improved internal linking across categories

✅ Off-Page SEO

  • Secured 12 guest posts from vape industry blogs

  • Acquired 25+ niche edits on DA40+ sites

  • PR campaign for a new product launch on vape news websites

✅ Technical SEO

  • Fixed 112 crawl errors in Shopify’s backend

  • Optimized speed (40% improvement) by compressing images and removing unused scripts

  • Enhanced indexing by restructuring the XML sitemap and using priority tags

✅ Local SEO

  • Claimed and optimized Google Business Profile

  • Added new services and categories (e.g., vape delivery)

  • Built 40 citations and NAP listings

  • Created localized landing pages for:

    • Vape Delivery Manchester

    • Vape Store Sheffield

    • Vape Kits Birmingham

🚀 Execution Timeline

Month Activities
1 SEO Audit + On-Page Fixes
2 Technical Cleanup + GMB Setup
3 Link Building Phase 1: Guest Posts
4 Local SEO Pages + Internal Linking
5 Link Building Phase 2: Niche Edits
6 Blog Content Calendar + Schema Updates

📈 Results

  • 314% increase in organic traffic (from 2.1k to 8.7k monthly sessions)

  • Top 3 rankings for:

    • “buy vape juice UK”

    • “cheap vape kits”

    • “vape shop near me” in targeted cities

  • GMB views increased 5.2x over 6 months

  • Conversion rate improved from 1.2% to 3.4%

🧩 Challenges We Faced

  • Shopify’s rigid URL and canonical structure

  • Google’s restrictions on vape-related content (YMYL)

  • Competitors with long-standing backlink profiles

🎉 Final Outcome

With a fully tailored SEO strategy, The Roman SEO helped this vape brand:

  • Triple their organic visibility

  • Outrank major competitors

  • Generate 3.4x more sales from organic traffic

🗣 Client Testimonial

“We were stuck behind ads and email blasts. After working with The Roman SEO, we started seeing consistent traffic and sales from Google. Their team knows what they’re doing!”

✅ Want Results Like This?

If you’re in a restricted or competitive niche like vaping, CBD, or supplements, we can help you grow with clean, scalable SEO.

👉 Book a Free SEO Audit
👉 View Our SEO Packages